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The first step is to recognize the problem, then work internally and with community stakeholders to find solutions. There are tremendous opportunities for companies to develop digital and other healthcare solutions to address those challenges.Ĭollaborate with Black communities for the long termĬompanies can help Black communities address areas of inequity.

Moreover, the older Black population faces obstacles in health insurance coverage, quality of care, physical access to services, and provider representation and understanding. Black adults ages 40 and older also experienced higher rates of ambulatory and independent-living difficulties than the national average.

Close to 1 in 7 Black people in the US had some type of disability in 2020, per the Census Bureau.

Black Americans face challenges in healthcare.

Targeted and in-depth surveys of different types of households can provide brands with greater insights into their specific needs. Unmarried but cohabiting couples, co-parenting but noncohabiting households, and multigenerational households may have different consumption patterns and decision-making processes.

The higher percentages of nontraditional Black households challenge the conventional notion of nuclear families.

Expect a growing market with diverse tastes and demand for high-quality products and services. Companies would be wise to tailor their product lines to this population’s needs. An increasing number of highly educated Black professionals are entering the workforce: As of 2020, 40.2% of Black millennials had a college degree compared with 29.0% of Black Gen Xers, per the census data.

Young Black adults’ educational achievement underpins their growing economic power.

DEI efforts may resonate better with Black women (as well as other social justice-minded consumers) if companies recognize intersectionality and address common interests and concerns across intersectional demographics.

Black women outperform Black men by various measures but also experience the dual stresses of racial and gender inequalities.And third, they must tailor marketing strategies and solutions to appeal to these specific needs, incorporating tactics to drive long-term engagement. Second, companies should understand how these needs vary depending on the product or industry-and, importantly, on the social status of the customer. First, they must recognize the way these needs manifest in a desire for other attributes, such as value, convenience, and quality. To understand Black consumers, companies need to acknowledge and meet their discrete diversity, equity, and inclusion needs. Understand how DEI concerns manifest across customer needs For the relationship-and revenues-to flourish, companies need a strategic approach and sustained commitment.

But it’s not enough to simply flip the messaging and packaging every February or Juneteenth. NFL footage © NFL Productions LLC.Once companies have clear insight into who their Black customers and prospects are, they can tailor their offerings and messaging accordingly. All other NFL-related trademarks are trademarks of the National Football League. NFL and the NFL shield design are registered trademarks of the National Football League.The team names, logos and uniform designs are registered trademarks of the teams indicated.